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Turning Dreams into Reality: Qaaya Jewellery’s Evolution as a Dubai-based Startup

Delving Into The City Of Jewels With Myriad Choices

Dubai, also known as the ‘City of Gold’ has had a long history with gold and jewellery and its association with the yellow metal is legendary. In wedding ceremonies, families have increasingly turned to the use of artificial jewellery crafted from gold-plated materials as a more cost-effective alternative to real gold. This trend has been particularly evident among middle and low-income families. The use of gold-plated materials in the production of artificial jewellery has become so refined that it is often indistinguishable from genuine gold, with only expert jewellers possessing the ability to discern the difference.

Offering such high-end contemporary gold-plated jewellery at reasonable prices and stunning designs, Qaaya Jewellery, a Dubai-based startup launched in 2023 by Shrishti Kothari is surely the right choice for all jewellery addicts. It creates statement pieces with a timeless aesthetic and its distinctive collections encourage women to be brilliant, adventurous, and unique.

Shine Through The Iconic And Stellar Designs By Qaaya

With dainty, classy, and sassy pieces of jewellery, “Qaaya” showcases fine jewelry collections that combine cultural references with impeccable quality oozing royalty and richness. From necklaces, earrings, bracelets, and sets, the brand offers a versatile collection that can be adorned both traditionally and in spunky style.

The brand presently sells high-end contemporary costume jewelry in gold-plated & silver-plated finishes; however, in future years, the brand aims to expand & focus on a niche-specific category of jewellery and also come up with ethnic designs. It envisions not just selling high-end jewellery but also tag-along fashion accessories such as sunglasses, wristwatches, scarves, and many more.

Their competitive pricing is what sets them apart from the rest as being in the online space and garnering clients gets difficult, but the trust their clients have in the premium quality and reasonable pricing fetches them a lot of appreciation.

The Stunning Start Of Jewellery Journey & Way Forward

Shrishti, a professional photographer from the Art Institute of Philadelphia and hailing from a business background family initially carried on her business in wall décor & canvas prints. Though art was her forte, especially photography & videos, she carried her innate passion to pursue something in the jewellery segment.

Being personally fond of costume jewelry and wearing them on an everyday basis, Shrishti realized that women love to adorn & dress up in different looks with different pieces of jewellery. However, having a vast collection of trendy designs on a pocket-friendly budget was not much prevalent. This gave her the spark to ignite her ideas into a real business model. Having researched the brand name for a considerable time, she finally narrowed it down to Qaaya, a label that could appeal and connect to a larger audience and culminate her thoughts of helping women look beautiful with their jewellery range. While in Hindi and Sanskrit “Qaaya “means auspicious and success; in Arabic, it means protection and care.

In a mere span of a few months since its launch in 2023, the brand has served 50+ customers and mostly repeated orders with word-of-mouth marketing giving a fillip to their business. It is presently operating in the UAE market but wants to ship worldwide & become a global brand.

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