LOCH: Premium Sustainable Drink ware Made with Durable Stainless Steel and Non Toxic Materials.

When Sahar Davodi launched LOCH in 2021, her mission was simple but thoughtful: remind people to drink more water elegantly and consciously. Raised in Iran and Scotland and later navigating the cosmopolitan rhythms of Dubai, her life reflects a blend of worlds. That upbringing instilled in Sahar a deep affinity for nature’s clarity and an eye for purposeful design. But the spark for LOCH came from a quieter moment: sipping from a reusable bottle and realizing how little attention we give to something as essential as hydration.

It was after reading a book titled Water: For Health, for Healing, for Life by Dr. F. Batmanghelidj that Sahar began to rethink her habits. She caught herself skipping sips during long workdays until she replaced plastic with a slim, stainless steel bottle that she carried everywhere. The boost in energy and focus was so immediate that it lit a creative fire: What if women and men everywhere had a bottle they actually wanted to hold? One that looked beautiful, functioned brilliantly, and quietly reduced plastic waste?

Design, Sustainability, and a Thoughtful Global Shift.

Since 2021, LOCH has brought that vision to life. Each bottle is crafted in food grade 18/8 stainless steel, featuring five layer vacuum insulation, keeping drinks cold for 24 hours and hot for 12. Interchangeable lids (straw or screw cap), silicone bases, and minimalist finishes ensure they fit effortlessly into daily life, whether in a commuter bag or on a mountain trail.

LOCH’s complete product range includes the Ultimate Hydration Bottle, Push Button Thermal Mug, and the Accessories Collection, which features the Vegan Leather Strap & Pouch, Sunglasses Case, Earphone Pouch, and LOCH Wallet. All accessories, from bottle straps to pouches, are made from recycled plastic waste, and packaging is plastic free, crafted from recycled kraft paper and biodegradable raffia. LOCH also donates bottles with minor imperfections to workers and supports mangrove restoration, dedicating 1% of all sales to Green Future Project.

These thoughtful choices place LOCH within a global trend: the international reusable bottle market was valued at around USD 9.7 billion in 2024 and is projected to exceed USD 15 billion by 2034, growing at approximately 4.6% annually. In Asia Pacific, key to LOCH’s future growth, market share already reached 40% in 2023.

Sustainability isn’t just a buzzword, it’s what drives today’s consumers, with plastic bottle use dropping in the UAE thanks to public efforts. Locals used an average of 450 plastic bottles per year, totaling around 4 billion annually. Through initiatives like Dubai Can, they’re cutting single use bottle usage by around 30 million in three years.

A Brand That Chooses Purpose Over Hype.

What sets LOCH apart from global players like S’well or Stanley isn’t volume, it’s cohesion. While S’well earned early mainstream attention and Stanley exploded via influencer driven Bowen style tumblers on TikTok, LOCH stands out by seamlessly blending purpose, performance, and pride.

Each product, available in sizes from 420 ml to 1.2 L, feels cohesive with its mission. Personalization options and collaborations with brands like Cartier, Google, or Emirates NBD are not vanity projects. They are thoughtful extensions of LOCH’s message: sustainability meets design, not volume.

Sahar often says her goal is small rituals that ripple outward. Hydrating from LOCH is more than a moment, it’s a choice. In a world saturated by single use culture, she crafts an object that invites care, self care, environmental care, aesthetic care. With the launch of the Ultimate Hydration Bottle, Push Button Thermal Mug, and the full Accessories Collection, LOCH continues to carry the same design DNA, signaling that the brand isn’t chasing fashion. She’s curating a lifestyle.

In less than five years, LOCH has stepped into a global watershed moment where hydration intersects with public health, personal style, and planetary wellbeing. And through Sahar’s vision, each time someone picks up a LOCH bottle, they choose clarity and intention, one sip at a time.

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