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ANAIA’S JEWELS: A Radiant Tale of Entrepreneurship, Motherhood, and Affordable Luxury in the World of Jewelry

A life moment as momentous as motherhood can lead to so many life-changing decisions. But imagine turning entrepreneur and that too in a space as challenging as jewelry after becoming a mother. Isn’t that an amazing story?

Well, Pooja Verma, the passionate founder of ANAIA’S JEWELS is living this fascinating entrepreneurial journey.

With an illustrious seven-year tenure managing human resources at the prestigious Chalhoub Group in Dubai – a leader in luxury, beauty, fashion, and jewelry, Pooja was intrigued by the intricacies of the market and nurtured a deep-seated passion for jewelry design and fashion.

Then in February 2020, came that key moment – the birth of her son. Driven by the dual desire to be with her son and embark on a meaningful venture, Pooja established ANAIA’S JEWELS in Toronto, Canada. From cultivating a client base in Toronto to relocating to Vancouver and now back in Dubai, Pooja is once again at the helm of building the brand.

While expecting and relocating, Pooja spotted a gap in the North American jewelry scene. Sensing an opportunity to bring in fresh, contemporary designs without the premium price tag, Pooja laid the foundation for ANAIA’S JEWELS. Today, the brand isn’t just a label – it’s a commitment to deliver modern elegance in every piece, all at a tempting, pick-me-up price!

Crafting luxurious, personalized stories in jewelry

ANAIA’S JEWELS, guided by the design vision of Pooja, and backed by key manufacturing assets and talented human resources across India, creates a handpicked collection that gleams in gold-plated beauty, crafted from a mix of silver and copper.

The brand weaves in natural stones with the beadwork, giving accessories that extra touch of luxury. What makes it a cut above the rest is that ANAIA’S JEWELS crafts only one piece of each design. So, whether it’s your daily bling or a bridal set, it’s exclusively yours.

At ANAIA’S JEWELS, you can pick from the ever-charming bracelets, radiant Navratan necklaces and earrings, and graceful Polki sets. Make a statement with bangles, bejewelled cuffs, and let the oversized Chandbalis steal the show.

Let the diamond necklaces add a touch of glamour, while delicately handcrafted maang tikas and finger rings complete the ensemble.

Versatility is the key as these statement pieces effortlessly blend with Indian and Western outfits. ANAIA’S JEWELS isn’t just about jewelry; it’s about creating your style story, one stunning piece at a time.

Leveraging smart strategies and engaging brand communication to add sparkle to growth plans

Over a span of three years, ANAIA’S JEWELS has continued to create a significant impression on the global market, successfully catering to a growing number of clients in the UK, America, Canada, and even France and Australia.

The year 2022 was a milestone year, marked by a surge in orders and growing brand recognition thanks to positive word of mouth. Riding on this momentum, 2023 has proven to be equally promising, with the client base expanding and the design portfolio evolving.

Moving ahead, Pooja intends to adopt a different growth strategy. Steering away from the conventional retail space model, she aims to build high visibility for ANAIA’S JEWELS at elite, multi-brand outlets like Dubai’s Harvey Nichols.

She is also fine-tuning plans to enter Saudi Arabia, a space she perceives to be a top potential market. Simultaneously, work is also happening to leverage the awesome reach and influence of social media to create customer engagements that translate not just into followers, but into brand ambassadors. 

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