Creating a fashion label, believing in it, and making it a customer’s first choice is a challenge in today’s fast-paced world. Additionally, the influence of social media on fashion trends is something that cannot be ignored.
Meet Dhara Sheth, the creative powerhouse and the design force behind the highly regarded design house – DHARA SHETH DUBAI. Starting out as a label with very modest means and a limited clientele base, the label has picked up remarkable momentum.
So what is the DSD label known for today?
DHARA SHETH DUBAI is today known for its uber-cool collection that spans the whole gamut of fashion wear for women, for any occasion.
For a cool, casual social outing pick from the A Line, Mini, Spaghetti Strap and Tunic dresses. Want to make a bold splash? Scroll over to pick that Gold, Black, and Ruby Red shimmer in jackets, skirts, and tops that will make you glimmer with flair.
The crop top and sheath dress is just what you want to wear when you want that classy black and white combination to make a statement. Looking for a vibrant plus pastels combination? Then check out the crop tops, midi dresses and skirts.
Wear shades of nature and take refined elegance a notch above, with the soothing green fabric base color, blended with nature motifs. Slip into exclusive hand-painted fashion wear, which Dhara herself has hand-painted, to express her admiration and deep connection with the field of arts and artists.
Also deserving a mention is the range of graceful and flowy Kaftans, Kimonos, and Linen Jackets just perfect for layering or elegant wearing for a relaxed time. DHARA SHETH DUBAI today thoughtfully encompasses every time of the day in its fashion itinerary and creates fashion that is tailored by passion.
When quizzed about the label’s success so far Dhara said,” What I create is minimal and elegant, but when you take a look at the fabric, the finer details, the finishing, the styling, what you will see is an aesthetic coming together of elements that make the garment remarkably unique.”
From studying engineering, getting a diploma in fashion design, waiting for 20 years after marriage to launch the label, and then getting the collection showcased in Middle East Fashion Week! DHARA is surely taking DHARA SHETH DUBAI the label to all the right places.
Designing whatever a customer demands… is what grows the business…
As a designer, Dhara does create her own line of fashion wear and has categorized them accordingly. A customer can pick and choose from the collection that is already available, or even request for customization. The brand is serving customers across the globe today and according to Dhara, “If my client wants me to design a kimono, I will gladly design a kimono.” Because she sees customization as being important for positive word of mouth, plus also as a designer herself, she loves to experiment with contemporary forms, cuts and silhouettes.
The brand sees itself evolving as a preferred fashion destination where clients keep coming back to discover fresh fashion. Creating a vibrant buzzing community around the brand is what Dhara aspires to and she is preparing the groundwork for it in her own beautiful way.
Do keep checking her page to stay up to date with new launches and to get an inside view of what’s hot on the Dubai fashion circuit.
To know more visit – https://instagram.com/dharashethdubai?igshid=MzRlODBiNWFlZA==
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