The interiors of our home play a significant role in creating the homely vibe, making us feel comfortable and relaxed and at ease with ourselves. That’s why home furnishing products are so important in building the right ambience and the perfect comfort space for our loved ones.
Let’s talk about Ramsha Carpets, an exclusive premium brand of home furnishing products and manufacturer of fine handmade rugs and customized carpets. This Indian-based brand was established way back in 1993, but it’s only recently in 2019 that its reach has expanded to the UAE.
Presenting the best of Indian craftsmanship to the world
The brand is gaining prominence in the UAE. However, its journey began decades back in India as a family run business established in 1993. Mr.Asif’s family had been involved in the carpet making industry since then and when he decided to settle down in UAE, it was only natural to expand that business and bring it to foreign shores. The venture started in India and is running from India where the products are manufactured in their in-house manufacturing units. In fact, its dealers and showrooms are spread all across major cities of India such as Chennai, Mumbai etc. Mr.Asif explains “We do not source anything from anywhere, we have everything for in-house production from start to finish.”
Ramsha Carpets: Elixir of luxury to your living space
Ramsha Carpets offers an astounding collection of authentic, handmade home furnishing products that include beautiful woven rugs, braided rugs, trendy cushions, stunning carpets, pretty jute braided baskets, striking doormats, charming wall decor, stylish poufs and stools and so much more. The brand is also manufacturing soft home furnishing products like cushion covers, and all kinds of soft wool home products.
Whether you’re looking for kitchen and dining essentials, bath and bedding accessories, rugs or carpets, you’ll find something for every corner of your home at Ramsha Carpets. Here you can choose from a wide variety of rugs and mats made of different materials including jute, leather, cotton, recycled denim cotton, polyester and wool. Check out its digitally printed durries and hand knotted carpets that render an ethereal feel to your interiors. Mr. Asif makes an interesting observation here “The carpets are associated with a color language known as ARS and all the manufacturers and importers worldwide use our color code.”
In fact, Ramsha Carpets is a manufacturing and exporting unit of ARS colors. Considered one of the best color matching tools, ARS color referencing system has played a big role in the carpet, textile, home furnishing and yarn manufacturing industry. ARS colors aim to minimize error in matching dyed yarns. It has a collection of 6551 shades divided into different color systems of wool, viscose and cotton.
Customization is available for carpets and rugs wherein you get to decide your product’s design pattern, color, size and fibers used.
How Ramsha Carpets is creating waves abroad
The growth has been consistent since its launch in the UAE. Ramsha Carpets has opened two retail outlets here, first in Ajman and the second in Sharjah. It caters to all the GCC countries and other nations with the major point of attraction being its customized carpets. The unbelievably superior quality products are in great demand in European countries and US markets. Mr.Asif highlights the main USP of these products “Being an in-house production, we are not sourcing from anywhere in terms of price and quality. This makes us superior to other competitors in the market.” Each of these products is a manifestation of the painstaking effort and unmatched craftsmanship of India’s rural artisans as they take around six months to make a single hand knotted carpet.
Ramsha Carpets boasts of an interesting mix of clientele such as Indian Airlines, SpiceJet, Ramada Hotel. Orders have poured in from Bollywood celebrities like Sajid Nadiadwala, Sanjay Dutt etc. In UAE, the brand has done projects with notable dignitaries of Ajman and the Ajman royal family too.
What’s on the cards?
The immediate goal is to widen the brand’s presence in UAE, catering to local and the expats here. Besides, it’s expecting to be a vendor for the hospitality sector and prominent interior designers here. There is a lot going on at the moment with customers flying in from different countries for color selection. Ramsha Carpets has participated in a Dubai-based index exhibition, with the intent of drawing in its targeted customer base.
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