Success is all about making the most of an opportunity. So, when Jessica Aldridge found a new avenue for her creativity while navigating the bustling life of Dubai in the Middle East, she grabbed it with both hands.
Drawing inspiration from a visit to Jaipur, the heart of Rajasthan, where the rich tradition of block printing and textile dyeing unfolded before her, and fueled by a background in the luxury goods industry in London, Jessica embarked on a creative journey that led to the birth of PINK CITY LIVING. With a passion for fabrics, patterns, and colors, and armed with expertise in furniture upholstery, she launched the brand when her three children started school.
Driven by a passion for craftsmanship and enchanted by the intricate work of local artisans, she was inspired to create a collection that reflects refined aesthetics for contemporary homes. PINK CITY LIVING stands as a testament to Jessica’s vision and the exceptional skills of these artisans, with its name paying homage to the Pink City, Jaipur. Read about the wonderful artistic heritage and the craftsmanship here https://pinkcityliving.com/heritage/
Recognizing a void in appealing table linen in every day settings, Jessica envisioned bringing a modern twist to this essential decor element. Her commitment to supporting heritage crafts and cottage industries also unveiled the abundant use of date palm leaves in the UAE. Beyond enhancing tables with unique linens, Jessica’s vision then extended to infusing homes with the texture of handmade date palm baskets – a versatile addition to any decor.
Here,skilled hands, soft fabrics, and creative imagination bring beauty to homes
Collaborating with skilled artisans from across the globe, PINK CITY LIVING endeavours to bring the most amazing and beautiful creations to its audience.
Inspired by the vibrant colours of India, the carefully curated colour palette at PINK CITY LIVING has been artfully toned down for the discerning UAE market. The collection boasts soothing pastels and a provincial ambiance, perfectly suited for the prevalent modern coastal homes adorned with seaside villas and inviting swimming pools.
The exquisite table linen range, each piece named after the allure of flowers, is crafted from the purest and most absorbent cotton. From easily maintainable and eco-friendly block print napkins to matching cotton canvas place mats, every item is a testament to style and sustainability.
In the cushion collection, named after blooming flowers, six muted shades reminiscent of the Mediterranean grace the offerings. These cushions are best enjoyed with plush feather inserts and add a touch of luxury to any space. Furthermore, PINK CITY LIVING’S palm leaf baskets stand as an elegant showcase of the beauty that can be derived from utilizing natural materials, marrying aesthetics with functionality for the modern home.
Jessica emphasizes not just the products but also the families and communities involved in the creative process, often managed by entire villages where each family plays a crucial role in the intricate art of block printing.
The brand’s dedication to quality, craftsmanship, and celebrating heritage resonates through its curated offerings, visible on its website and Instagram page.
Bringing heritage craft to the forefront and embracing handcrafted homeware.
PINK CITY LIVING isn’t just a brand; it’s a lifestyle revolution. Operating from the heart of the UAE, the enterprise has gained traction locally and is now eyeing international expansion.
PINK CITY LIVING kicked off its journey with efficient next-day deliveries across the UAE, gradually becoming a known name beyond just friends. The holiday season saw a surge in orders, indicating a growing interest in the brand.
Beyond the online market, Jessica’s presence at local markets has added a personal touch to the brand. Her friendly encounters with customers revealed a newfound connection between her as the creator and her audience.
Recognizing the lively culture of dining and entertaining in the UAE, Jessica envisions a promising future where growth through wholesale ventures, high-end restaurants, hotels, and collaborations with tablescape and event companies are on her radar.