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Sofia Beads- Unbox The Enchantment Of Beaded Jewels For That Vibrant You

“Accessories are the exclamation point of a woman’s outfit”- Michael Kors

Funky Beaded Jewels – The Ones That Never Goes Outmoded

Beaded jewelry is a popular type of handmade jewelry in India, known for its intricate patterns and colorful designs and comes in many forms, including necklaces, bracelets, earrings, and anklets. These pieces are made by stringing together various types of beads, which can range from small and delicate to large and bold.The beads can be made from a variety of materials, including glass, plastic, wood, bone, and even precious and semi-precious gemstones. They are often hand-carved or hand-painted, giving each piece of jewelry a unique and artisanal feel. 

The Doha Based Startup That Adds Zing & Liveliness To Your Everyday Outfit

Sofia Beads is a Doha based accessories brand that would lift up your spirits with their colorful fusion of beads handwoven into bracelets, necklaces and phone straps. Mesmerizing, with their cute puffer toys and crochets, this brand is uniquely special because it is the brainchild of a very young 12-year-old ideator named Sofia along with her mother and her younger sister who are equally supportive in her artistic creations. Sofia had the hobby of building up bracelets when she was as young as 9 years old and started creating them for family members and friends. Her mother seeked the help of her friend who had the experience and market insights to make the beautiful collections accessible to all jewelry fiends.

Though the brand is not commercially up in the market or take customized orders and deliveries; they have made presence in school fairs and occasion specific flea markets in Doha. The brand that was rolled out in October 2023 started with a modest investment in basic tools, acrylics, glass, artificial pearls and beads.

“To delve deeply into the jewelry space, research and studies on consumer taste and preferences, backend and frontend processes and lot of training is necessitated to create that perfect piece. However, the brand is not in a rush to grow fast, rather be affordable and go-to choice for customers where everyone can have something or the other for themselves,” shares the founder.

The brand is available through Instagram. It presently caters within Doha only and in years ahead, it plans to start a workshop for the children to learn the art of weaving beads into stunning jewelry with their creativity and imagination. 

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