You Rock Dubai – Unlocking the art of thoughtful gifting 

Gifts can be a powerful way to convey appreciation to loved ones, conveying deep emotions from the heart. Personalized gifts, in particular, are highly favored for their sentimental value, and their popularity remains high.

In the post-pandemic era, corporate gifting has transitioned from being optional to a vital requirement. This shift is driven by the changes in the work environment, with a growing number of hybrid and remote employees. Corporate gifting has become indispensable for businesses aiming to express gratitude, foster strong relationships, and enhance brand promotion.

In response to the increasing demand for personalized gifts for both individual and corporate purposes, “You Rock Dubai” presents a selection of top-notch custom-made gifts that can be purchased and shared with your loved ones. This bespoke gifting brand is located in Dubai, U.A.E and offers a wide range of products, including premium soy wax candles, luxury reed diffusers and unique aroma spay. “You Rock Dubai” is committed to meeting all your personal and corporate gift box needs in a professional, efficient, and personalized manner.

Founded by Christina Henry in 2018, this business serves as a comprehensive destination for distinctive, personalized, and innovative gift ideas. Whether it’s a corporate event or a personal celebration, the brand caters to a wide variety of requirements with its collection of classic, timeless, and sophisticated gift items.

The Seasoned Entrepreneur Who Turned Dreams Into Reality

Christina who pursued her Masters in Finance & Marketing from the International University of Monaco holds 15+ years experience in business management, finance & marketing. Sharing her dream of starting this venture, Christina mentions, “I came up with a huge desire to create a brand in Dubai ever since I moved to the UAE. I left Monte Carlo and my previous company Nina Tina Monaco, in 2008 in order to start my expat adventure with my husband. I enjoyed our successful projects both in Abu Dhabi and Dubai, but always thinking about creating my own company in future.I also attended several workshops for a few months and learned about the risk and opportunities of setting up your own label in the Arab world. In 2018 I finally made my dream become reality. I applied for a trade license, fit out a beautiful boutique in Business Bay/ Downtown and after a few months of planning and executing; products were created, a website was up and running and I opened the doors to my first You Rock shop.”

Christina acknowledges that when she initially started running the business by herself, it posed significant challenges, primarily because she had to balance her responsibilities as a parent. Despite her background in traditional finance and marketing, she soon realized that managing fund allocation and estimating costs, particularly in the realm of digital marketing, was a complex task. 

Scaling Up The Business

The brand currently serves the UAE market through its Dubai store but has aspirations to expand into the Abu Dhabi market. They have opened within Yas Mall in Abu Dhabi in the Ether store. With corporate clients that include notable names like Samsung, Wasl hospitality, and various event companies, the brand has established itself as a trusted choice for corporate gifting. Starting its online journey on WordPress and later transitioning to Shopify, the brand has experienced significant growth in online sales. They have experienced substantial orders, especially from corporate clients, during key occasions such as Diwali, Eid, Ramadan, and Christmas, leading to consistent year-on-year growth and repeat orders from their existing clients. A notable source of pride for the brand was serving the American military, providing their distinctive fragrance gift boxes to soldiers stranded in Islamabad and Kabul during the COVID pandemic. The brand’s ultimate goal is to become a leading retailer of personalized and locally designed gifts and souvenirs not only in the UAE and GCC but also on a global scale.

To read more visit – https://www.instagram.com/yourockdubai?igsh=MWx3NG9wbDJta2Nkbg==

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