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SO FREE ORGANICS – A sweet success story of how a mom’s quest for healthy snacks turned into a bustling business venture 

SO FREE ORGANICS is a success story of how, what a mother did for her children, transformed into a successful business venture. Yasmine Junaid when confronted with the health dilemma of her children’s intolerances and allergies, embarked on a mission to transition them to a safe and healthy lifestyle. 

A decade ago, in the heart of home chaos, Yasmine, a full-time mom, discovered a secret recipe for health. Her household became a haven of wholesome living, with her little ones thriving. But in 2020, the tragic explosion in Lebanon prompted a move to Dubai, where Yasmine’s health-conscious ways became a shield for her kids.

Worried about their dietary choices outside home, Yasmine sent them off with her homemade goodies to resist temptations. Little did she know, these treats would become conversation starters in a beautiful community. Parents, curious and amazed, started questioning the gluten-free, sugar-free, and organic nature of her creations.

Yasmine ever so generously shared her treats for free, spreading awareness about healthy alternatives. Soon as demand grew, strangers turned customers, insisted on paying, recognizing the value of Yasmine’s creations and what started as a humble gesture turned into a bustling kitchen operation called SOFREE ORGANICS.

Get ready for a taste explosion! So Free Organics presents a lineup of irresistible treats that redefine indulgence 

With a background in cooking schools and a passion for creating deliciousness, Yasmine mastered the art of delivering yummy desserts. It took a lot of experimenting, but the result is a range of treats that bring joy in every bite. From a home kitchen to a licensed space, SO FREE ORGANICS has evolved and so has its extensive menu of offerings. 

To enable those who are facing intolerances and allergies, Yasmine created a world of organic, gluten-free, dairy-free, wheat free, lactose and refined sugar-free creations.

Every product, whether it’s a tempting brownie or a delectable cake, is baked fresh upon request. No pre-baking, no freezing – just pure, freshly made goodness. Whether it’s egg-free, nut-free, soy free, or any other customization, SO FREE ORGANICS has a delight for everyone.

From the gooey goodness of Brownies to the lusciousness of Chocolate Chip Cookies, each bite is a journey into flavor paradise. Indulge in the decadence of After Eight Chocolate Cake or the wholesome charm of Carrot Cake and Banana Cake Loaf. Fancy a frosty treat? The Frosty Cupcakes are here to delight your senses. 

But the goodness doesn’t stop there. Dive into the Middle Eastern flavors with a Vegetable Manoushe, loaded with 100% organic veggies. Craving a crunchy snack? The Kaak Sticks come in various flavors to satisfy your cravings. For the festive season, savor the unique blend of dates and zaatar in their special biscuits.

Looking for something savory? Try the bite-sized mini savories and crackers – perfect for a quick, satisfying munch. And to wash it all down, quench your thirst with their refreshing Lemonade Juice.

For the ultimate treat experience, explore their delightful and chock-full hampers. So, why wait? Dive into the world of SO FREE ORGANICS and let your taste buds rejoice!

Creating recipes to serve sweetness and delight for everyone

Embarking on its journey about three years ago, today with a bustling clientele and around 60,000 Instagram fans growth at SO FREE ORGANICS has been nothing short of amazing.

Take, for instance, the touching story of a father who shared how his 7-year-old son was tasting cake for the first time. And of course, the many celebrities who have made it a point to share and show their love for SO FREE on their social media handles!

With a mission is to spread sweetness, SO FREE delivers its baked goodies all over the UAE. 

Good news for Abu Dhabi customers! SO FREE can deliver same day if orders placed before 3 pm.

Plans of a physical shop are in the pipeline, but for now, it’s all about the online connection. Yasmine dreams of creating awareness about healthy living, turning every corner of the GCC into a hub of wholesome delights by creating recipes that spark joy and spread smiles. 

Click  to indulge in some guilt free, healthy sweet cravings.                                      

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