As Consumers, We Have So Much Power To Change The World By
Just Being More Mindful In What We Buy.
A Paradigm Shift Towards Mindful & Eco- Friendly Products
When we consider how to combat climate change, our laundry pile may not be the first thing that comes to mind. Every time we do laundry, we are dumping chemicals, microfibres, and gallons of water down the drain. Due to growing ecological concerns, commercial laundries are under increasing pressure to adopt sustainable practices. Consumers are rethinking their use of liquid laundry detergents and going in search of alternatives that will save water, energy, waste, and stress on Mother Earth. Eco-friendly lifestyle practices, based on the concept of ‘Sustainability,’ have become the societal norm in the 21st century.
The latest green “solution” is laundry detergent sheets—liquid less detergents designed as eco-friendly alternatives to chemical-laden bottle detergents that pollute our streams, landfills, and at times, even our clothes. Laundry detergent sheets also eliminate the need for all those single-use plastic bottles.
Baya› – Where Sustainable Living Is At The Core
From sustainable art brands to eco-friendly automobiles and sustainable fashion houses, today earth-friendly packaging and products are sought-after by conscious, aware & informed customers. Bringing such a novel & unique concept to the market in the home cleaning products segment is Baya, a UAE-based start-up launched in January 2023 by UAE based team of entrepreneurs. The brand “Baya” offers eco-friendly home cleaning products that focus on eliminating single-use plastic. They use biodegradable ingredients and recyclable packaging for their products. Their recent & foremost launch is an eco-friendly laundry detergent sheet which has the same efficacy as that of detergent powders or liquid detergents. Visually, one would consider it as a clean sheet of paper, but the magic it does to the soiled laundry when it gets dissolved is a breakthrough technology in cleaning. Their recyclable carton packaging saves our Mother Earth from the immense plastics that go to landfills taking a toll on our nature.
Their USP lies in the extraordinary blend between recyclable packaging and biodegradable ingredients that makes them so uniquely placed in the UAE market. The laundry detergent sheets are better for the environment considering the recyclable packaging, the biodegradable ingredients, and while being as effective, they are priced cheaper than traditional detergents. Their endeavours have helped cut down carbon emissions as all Baya products are warehoused in the UAE.
The Catalytic Story Behind The Brand Launch
Two years ago, the team behind Baya noticed that there were umpteen plastic jugs that were not segregated from biodegradable waste in the trash box. There was unawareness amongst people regarding the possible threats to life. Having an innate desire to improve in this segment and looking for better options to buy eco-friendly products that could help UAE residents in the long run, the Baya team ideated and executed the concept into tangible results. Though there are few other players in this segment, Baya displays the potential to be the key player in this market thanks to Baya’s mission to eliminate single-use plastic from home cleaning products, by using recyclable packaging and biodegradable ingredients in their products, while educating people and inspiring communities on the dire need to swap to a sustainable living. In a mere span of few months, the brand has been witnessing an increase in orders, which encourages Baya’s vision to make tomorrow a better place, free of single-use plastic waste.
To know more visit – https://baya.life/