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DESI CHIC: Where Tradition Meets Modernity in Fashion
Forward Style

The love for ethnic and indo-fusion wear is rooted in a desire to embrace traditional elements while expressing individuality and modernity through fashion. It is a celebration of cultural diversity and a way of bridging the gap between the old and the new. With its vibrant colors, intricate embroidery, and unique silhouettes, ethnic and indo-fusion wear offers a refreshing alternative to mainstream fashion, allowing people to connect with their heritage and express their personality through clothing. Whether it is a saree with a contemporary twist or a fusion kurta, ethnic and indo-fusion wear has something for everyone, making it a popular choice among fashion enthusiasts around the world.

Into this mystifying space strode a savvy fashion designer Hiral Agarwal – the gifted founder of the much sought after fashion label DESI CHIC – who genuinely believed in challenging the status quo and has succeeded remarkably well in doing so.

With her inventive imagination blended with a team of talented Indian artisans from Kutch and Telangana, Hiral has created a fabulous line of prêt-à-porter and haute couture, indo-fusion wear. Her line is making waves not only among the fashionistas, but more importantly also among those aspiring to own classy designer wear at genuinely comfortable prices.

“I want DESI CHIC to be a brand that fulfills that aspiration of every woman to acquire the best of fashion at a very comfortable price. This business principle is the soul of DESI CHIC” asserts Hiral.

What started out as a small venture in 2015 has today scaled up to be a true-blue fashion label, stamping its own class in the glam world with chic, classic as well as sophisticated fashion wear.

Discover a fashion forward destination rooted in classic tradition

With a collection that reflects a classic marriage of traditional prints and thoughtfully sourced fabrics with modern silhouettes, cuts and styling, DESI CHIC is significant fashion breakthrough destination. Its collection reflects a fashion ethos that spans timelines and hemlines, flowing effortlessly from the cool formal, semi-formal and the casual chic. In fact, DESI CHIC was perhaps the first to come out with Lounge Wear during Covid in response to customers who wanted comfortable stay at home wear.

Must have occasion wear like Elegant Shararas, Exquisite Salwar Kurta Sets, In Vogue Artisanal Co-ord Sets, Premium Indo Western Cotton Dresses, Personality Defining Three Piece Linen Suits, Charming Floral Lehanga Sets, Summery Ikat Print Cotton Dresses, Swirly Cotton Block Print Skirts, Nifty Dhoti Pants – the collection is mesmerizing!

Enticing customers across international borders

DESI CHIC is a fashion label that embodies the notion that fashion is universal and knows no boundaries. The brand has established itself as a cool and trendy fashion house that caters to the diverse fashion sensibilities of its customers. Inclusivity is among their core values, as fashion has no prejudice when it comes to size or shape.

“As a business strategy, I intend to focus on driving business through my social media handle and cater to a catchment of customers in the nearby region of UAE and then progress up to Oman, Qatar, Saudi, Southeast Asia and maybe later even Europe” shared Hiral.

Positive reviews and happy repeat customers have increased her brand’s growth. The growing requests for customizations reflect the trust customers have in the brand. This has also encouraged talks to now start looking at the possibility of setting up a physical store soon. Diversification of the brand into home décor and home furnishing is the next wave of excitement one can expect.

Click here  to explore their collection.

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