The food-delivery world has rapidly evolved into one of the most dynamic sectors in the culinary industry.
With busy lifestyles and rising expectations for fast, premium meals, cloud kitchens are reshaping how people experience food. This fast-growing environment opened the door for bold concepts and innovative ideas and within it, two new brands emerged.
Born from ambition, determination, and strategic planning, these concepts entered the market with confidence. Both brands reflect the fast-paced spirit of Dubai’s food culture while staying true to quality, originality, and thoughtful execution.
A Six-Month Journey to a National Milestone.
In just six months, one of the brands achieved a milestone many spend years chasing it has officially ranked among the top salad restaurants in the UAE on major delivery platforms, standing alongside long-established market leaders.
This recognition is not just a ranking.
It is a celebration of freshness, premium ingredients, and honest food, supported by a community that believed in a young concept with a bold dream.
Every bowl is crafted with intention.
Every ingredient is chosen with care.
Every order reflects consistency and passion.
This achievement proves that when quality meets commitment, extraordinary things happen.
From an Idea to a Full-Scale Culinary Brand.
The story began in October 2023 with a powerful vision to build scalable food concepts that merge speed, quality, and exceptional customer experience all under one roof.
There was no kitchen, no menu, and no sales. Only dedication and a determination to create something meaningful.
Months of research, planning, and refinement followed from analysing market trends to designing operational systems and financial structures. This groundwork transformed an idea into a promising opportunity.
By July 2024, the vision materialized legally as a full restaurant entity. Soon after, menus were engineered, premium suppliers secured, and brand identities developed with intentional detail.
By October 2024, two delivery-focused brands were ready to launch, each with a distinctive spirit yet united by a core value: fresh, premium food delivered with consistency.
Menu Highlights
Brand One
A premium salad concept built around balance, nutrition, and flavours offering bowls crafted with:
• Nordic salmon
• Hawaiian shrimp
• Fetta bliss
• Seaside pasta
• Berry bliss
Each bowl is designed to be wholesome, satisfying, and premium redefining what a salad experience can be.
Brand Two
A bold all-day dining concept offering freshly made food, inspired dishes, including:
• Premium tenderloin steak sandwiches Philadelphia, Steak n Mushroom
• Fresh chicken sandwiches Fajita, Chicken Sub, Francisco
• Traditional Lebanese burger
• Breakfast classics available all day
• Signature platters
• Selection of pastas
The menu delivers fast, flavourful meals that feel homemade yet elevated.
Brand Positioning
Brand One
Positioned as a premium, health-forward concept, this brand stands at the intersection of wellness and indulgence. Its identity is built on three pillars:
Freshness. Premium quality. Honest food.
Designed for customers seeking healthier choices without compromising taste, it leads with clean branding, chef-crafted bowls, and a reputation built on consistency.
Brand Two
Positioned as a modern all-day comfort concept, this brand focuses on bold flavours, fast execution, and elevated ingredients.
It speaks to Dubai’s multicultural, fast-moving lifestyle offering high-quality, freshly made food that fits any craving from morning to night.
To Know more Visit: https://www.instagram.com/lesaladier.ae?igsh=Z2lyMHF0MmU0OWVr
https://www.instagram.com/b2d.ae?igsh=MXA1bWVjcmYwb2hldg==
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