The first Indian eatery operated by The Atelier House Hospitality will be situated in Delhi, the nation’s capital, and is anticipated to open in the second week of March
The upmarket restaurant business Atelier House Hospitality (AHH), located in Dubai, will make its Indian debut with a novel Indian-Japanese dining concept.
The entry into India will be Atelier’s first international growth beyond the GCC; Atelier is a member of the New York-based Altamarea Group.
AHH now operates a number of upscale international and ethnic restaurants in the UAE and Saudi Arabia.
Atelier’s Indian-Japanese dining concept INJA
The group’s first Indian restaurant – christened as INJA – will be located in the capital city of Delhi and is scheduled to open in the second week of March.
Confirming Atelier’s entry into the Indian market, Panchali Mahendra, President of the hospitality group told Arabian Business: “We are thrilled to introduce INJA in India, and we can’t wait for the public to experience this unique dining experience, which is an amalgamation of Indian and Japanese flavours.”
Mahendra, a well-respected figure in Dubai’s food and beverage community who has opened a number of restaurants with Michelin stars, claimed that INJA would provide a harmonious representation of Indian and Japanese flavours – the taste of a lovely union between the complexity of robust Indian ingredients and the delicate nature of Japanese techniques.
She stated that the company has intentions to grow throughout India and to establish a consultancy service for the food and beverage industry.
The success of INJA in the region and the nation will determine how we proceed with our plans to grow across India and launch our consulting business, according to Mahendra.
She claimed that after their company “takes firm roots in the Indian market,” they will consider offering a number of original projects.
According to Mahendra, the origin of INJA began when Indian chef Adwait Anantwar, who was living in Dubai, was mesmerized by the various Japanese restaurants and wanted to investigate the compatibility of the tastes and preparation methods of Indian and Japanese cuisine.
Incorporating IN from India and JA from Japan, the restaurant presents a harmonious fusion of the strong flavours, spices, and vibrant colours of Indian food with the subtlety, raw essence, and methods of Japanese cuisine. Without one cuisine overpowering the other, diners will be able to enjoy the multi-dimensional flavours and nuances of carefully made dishes, according to Mahendra, who was included in the Power 50 and the Power Women list twice, in 2020 and 2021.
The boutique hotel The Manor at Friends colony in upscale South Delhi, which was once the home of Indian Accent, is where INJA is currently being established.
The branding was created by renowned interior designer Samar Zakhem and the atmosphere of INJA was created by renowned international designer Amal Al-Beiti from the Little Toaster.
In addition to designing and growing locally sourced brands, the Atelier restaurant group in Dubai is renowned for introducing several well-known international brands.
The group’s brands include Host, Asma, Tides Bar, Mohalla, an ethnic Indian restaurant, RSVP, a genuine French “fun” dining experience, and Marea (Michelin chosen). 11 Woodfire also has one Michelin star.
Along with coffee and patisseries, it offers a variety of cuisines, such as elevated Italian, quality French brasserie, quality casual and fine dining in India, and speciality grill concepts.
AHH also provides operational assistance and consulting to regional competitors in the UAE market.