Maraqah: Redefining Everyday Cooking with Preservative-Free Stock Concentrates

In a world dominated by processed stock cubes and additives, Maraqah stands out as the UAE’s first premium, preservative-free stock paste. Designed for health-conscious home cooks and busy families, Maraqah offers a flavorful, natural alternative that honors the traditions of slow-cooked meals without the hassle. Founded by Donia Elkhouli, Maraqah brings the rich benefits of homemade broths into every kitchen, free from preservatives, MSG, artificial enhancers, and gluten—a simple, wholesome solution for elevating everyday meals.

From Mom’s Kitchen to UAE’s Emerging Stock Brand

Maraqah’s story is deeply personal, rooted in Donia’s journey as a new mother. A decade ago, while on maternity leave, she made it her mission to prepare nutritious, flavorful meals for her growing family, relying heavily on homemade broths for their health benefits. But returning to full-time work made the time-intensive process of making stocks from scratch unsustainable.

Frustrated by the lack of clean, high-quality options on supermarket shelves, Donia began experimenting with her own recipes, creating concentrated stock pastes that delivered the homemade taste and nutrition she valued. Years later, in Dubai, she shared her creations with neighbors in a focus group. Their overwhelming encouragement led her to launch Maraqah in July 2023, driven by a vision to simplify healthy cooking for every household.

Pure Ingredients, Maximum Flavor

Maraqah is built on a foundation of unprocessed, nutrient-rich ingredients, offering three signature stock variants: Chicken, Beef, and Vegan Vegetable.

• Chicken Stock: Made from local, hormone and antibiotic-free poultry, it’s rich in natural flavors and free from additives.
• Beef Stock: Slow-simmered bones extract collagen, minerals, and antioxidants for a hearty, nutrient-packed concentrate.
• Vegetable Stock: A versatile vegan blend crafted from fresh, flavorful vegetables, perfect for a variety of dishes.

Each jar of Maraqah stock is keto-friendly, dairy-free, and contains no added sugars or yeast. With a 18-month shelf life and its unique paste form which dissolves in seconds, Maraqah’s concentrated pastes deliver both convenience and quality, empowering customers to create nutritious meals with ease.

Connecting with the Community and Looking Ahead

Maraqah is more than a product—it’s a mission. From its sustainable packaging to its locally-sourced ingredients, in addition to repurposing its slow simmered meats into charitable meals, Maraqah actively supports the UAE’s communities and sustainability goals. Donia also values customer feedback, engaging directly with families to refine recipes and shape future innovations.

As the brand grows, Donia remains committed to preserving its roots. Maraqah’s mission is not just about healthier stock alternatives—it’s about reviving the joy of traditional cooking in a way that suits today’s fast-paced world. With exciting product expansions on the horizon, Maraqah is poised to become a household name synonymous with clean, flavorful, and convenient cooking.

To know more visit- www.maraqah.com or Instagram profile @maraqahme

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