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Based in Abu Dhabi G42 wants to help Lewis Hamilton succeed by providing AI-powered insights

G42 and Mercedes-AMG Petronas F1 Team have signed multi-year agreements; the emblem will appear on the driver’s helmet and the livery of the car.

The Mercedes-AMG Petronas F1 Team and G42, an Abu Dhabi-based artificial intelligence (AI) and cloud computing technology business, have partnered to assist Mercedes-AMG Petronas F1 Team realise the full potential of AI. From 2014 to 2021, the team won eight straight constructor’s championships.

After agreeing to a multi-year agreement, G42 and the Mercedes-AMG Petronas F1 Team will look into how to integrate cutting-edge artificial intelligence technologies and solutions into the team’s operations in order to provide crucial insights. To identify small advantages, this will involve enhancing the efficacy of insight conveyance and the accuracy of actionable insight., a company in G42’s portfolio, can be used to accomplish this because its omni-analytics platform uses all sources of data to assist insight-driven decision-making.

The Mercedes-AMG F1 W14 E PERFORMANCE, the team’s 2023 vehicle, was unveiled this week at Silverstone, UK, and will have G42 branding. The emblem will also be present in the team’s garage during Grand Prix weekends and on the helmets of racers Lewis Hamilton and George Russell.

Team Principal and CEO Toto Wolff said: “We are thrilled to cooperate with G42. We constantly search for ways to get an advantage in order to compete and succeed at the top level of motorsport. We are eager to start working with G42 and take use of its data-driven, AI-powered insights to assist us on and off the track.

The two organisations will also place a strong emphasis on joint training initiatives, innovation workshops, and talent development programmes. Working together, experts from G42 and Mercedes-AMG will find applications for AI that will benefit the team even more.

Peng Xiao

Contemporary motorsport and technology go hand in hand, especially when you consider the sheer amount of crucial data that is generated throughout every race weekend, said Peng Xiao, Group CEO at G42.

We are able to optimise a variety of processes, both on and off the track, by combining excellent human talent with cutting-edge AI, big data analytics, and computing capacity. This enables decision domination and pushes the frontiers of what is currently feasible.

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG Petronas, added: “We are pleased to welcome G42 into our partner ecosystem. Applied artificial intelligence is a fascinating industry; to collaborate with G42, one of the leading exponents in this area, is very exciting for the team. Through their ground-breaking technology, we look forward to exploring ways of delivering value for both the team and our partners.”

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