Handcrafted fashion is a form of art that has been present for centuries and is now making a comeback in the fashion industry. The beauty of handcrafted fashion lies in its uniqueness, intricate designs, and the personal touch of the artisan who creates it. Handcrafted fashion is often made using traditional techniques passed down through generations, making it an important part of cultural heritage. Moreover, with a growing awareness of the environmental impact of fast fashion, more and more people are turning to handcrafted fashion as a sustainable and conscious alternative. From jewelry to clothing, handcrafted fashion is a celebration of creativity, authenticity, and sustainability.
For Shikha Surendran the enigmatic and dynamic founder of MOTLEY – a UAE based fashion brand – it has so far been a rewarding journey. Having worked for quite some time as a software professional, Shikha quit her job to devote herself full time to MOTLEY.
Having been exposed to the beauty of handcrafted items since her early childhood, Shikha carried over that fascination into her successful enterprise. Today the brand MOTLEY is a vibrant space, buzzing with a breathtaking array of bold tribal jewelry, delicate and breezy traditional and organic sarees and super cool accessories to match.
MOTLEY commenced operations with its range of signature tribal jewelry. For this it connected with an NGO, who engaged tribal women to make jewelry from old demonetized coins. The 5 paisa earrings made from original coins and the banjara 1 rupee coin chain with a flowery pendant were bestsellers from day one.
Apart from this the portfolio is full of dazzling creations to adorn a woman from head to toe. Afghani Chandbalis, Handcrafted German Silver Nose rings, Ghunguroo Choker, Veda Lakshmi German Silver Long Necklace set, German Silver Anklet, Dokra Long Chains with Pendant, Handcrafted Fabric Statement Necklace made of coconut shell and recycled fabric, all these gets every woman going wow!
Another exceptional offering is the range of organic eco-friendly sarees. This consists of graceful sarees made from a blend of bamboo fiber and cotton and also aloe vera cotton sarees. A collection that also promises customized colour combination, something that perhaps no one is offering.
You can also choose from an assortment of exquisite original Hand Spun Banaras Sarees, Vivacious and Ajrakh Handblock Printed Modal Silk Sarees, Handblock printed Chanderi Silk Cotton Sarees, Lightweight Handloom Linen Sarees, Rich Kasavu Handloom Sarees, Handwoven Sambalpuri Ikkat Sarees etc. Hand block printed Chaniya Cholis and an array of cotton block printed pants are on sale too!
Not to be missed are the limited edition quirky print full length kaftans, the salwar, shawls and dupatta collection. Augment your bling and glamour by adding the leather and Kutch work, mirror work leather bag to your ensemble!
MOTLEY also has quite an interesting and original product in its portfolio. Organic Sindoor. Yes this is sourced from Uttarakhand, where the tribal women make it the traditional way by mixing lemon and turmeric. This is way better than the adulterated sindoor available in the market.
What is most notable is that all MOTLEY products are created by working closely with artisans, craft-centric organizations, recognized NGO’s, self-help groups, social enterprises and enterprises employing crafts people.
Sustainability that makes growth more beautiful
The brand started off with its presence in UAE then followed by India, but the long term vision is to take all the beautiful eco-friendly products from India and showcase them to an international audience.
Shikha expresses herself by saying, “My dream is to personally nurture MOTLEY and witness its growth as one of the most cherished Indian brands for fashion handicrafts and handlooms in the UAE. Down the line, our goal is for MOTLEY to become a well-known brand, capturing the hearts of people worldwide and aiming to bring back our cultural roots by showcasing traditional art forms with a modern twist to the current generation, allowing them to appreciate our rich heritage.”
Another important fact that makes the brand really stand out, is its commitment to create conscious and sustainable fashion. Care for the environment takes precedence over everything in its sourcing, manufacturing and branding. The product offering is now looking at options to include hand crafted elements of home interiors and toxic free toys for kids.
Click here https://www.instagram.com/motleyuae/?igshid=YmMyMTA2M2Y%3 to choose your way of wearing eco-friendly fashion, and make a statement of support for the talented artisans and their amazing craft.