Design encompasses a myriad of expressions and mediums that can be interpreted in various ways. It is for the designer to figure out what works well and use that to create his or her own signature style.
The story of Anni Teriani – UAE based fashion label brand is an enchanting tale of just such a self-discovery.
Anni Teriani, born Inna Anishchenko, is a digital artist and designer who combines her background in arts with her passion for textile patterns. Born in Russia with strong ties to Armenia, she has been based in the UAE for 16 years. Having a fondness for drawing sketches of intriguing and exciting patterns, she used her talent to create a truly bold and trendy fashion statement on various fabrics and materials.
She translated her attractive, bright, abstract illustrations into tangible functional elements and her very first collection featured a range of compact bags. Inna creates bright, abstract geometric illustrations and brings them to life through women’s bags and accessories featuring her very special signature textile patterns.
Designer says “Anni Teriani is my very own personal dream to give every girl an opportunity to choose a bright mood daily and carry it along anywhere.”
Anni is fully involved in the process. Right from creating her own signature patterns, handing it over to the manufacture and also supervising the final printing. The bestseller bag is the FUN BAMBOO Clutch which has cool patterns and is available in small and large sizes, it also has an elegant golden frame and a delicate gold ball clasp. The JUST COLOR handbags collection features bags in single color pops of blue, orange, green, yellow, and grey colors. The Sunny clutch and silk scarf combo is also a great pick. Signature cotton backpacks for children and adults are also quite popular. Anni Teriani silk scarves are an extremely desirable and versatile fashion accessories and can be used like a large shawl a head wrap or a beach scarf. Available in a range of eye-catching colors and cool monochrome shades too.
Fun Bamboos Textile Pattern – Bronze A’ Design Award Winner for Textile, Fabric, Textures, Patterns and Cloth Design Category in 2019
Lovely Lines Silk Scarf Collection – Bronze A’ Design Award Winner for Fashion and Travel Accessories Design Category in 2021
Creating and sustaining an exciting online presence to serve global customers
Having earlier created a physical presence in shops across Dubai, the brand due to the pandemic, shifted its entire operations to online Ecommerce platforms. It’s Etsy page https://www.etsy.com/shop/Anni TerianiDesign , https://www.boksha.com/en/store/anni-teriani as well as the own website https://AnniTeriani.com/ are happy hunting spaces for customers. Having served over 5000 satisfied customers. Most of its customer are based in the Middle East and, they are slowly building up its customer base in the popular markets of USA and Europe and Asia.
Now in the pipeline once again open exclusive ANNI TERIANI offline stores. Building the ANNI TERIANI APP is also something that is being addressed on a priority to make browsing and buying a more convenient and easier way to shop.
As an art teacher, Anni has also started a new project The Artful Child – because she strongly believes that if a child is introduced to the world of art, they will discover their own uniqueness and importance, as well as understand the world better.
Click here https://www.instagram.com/AnniTeriani/ to choose your style with that distinct splash of ANNI TERIANI colors on your bag or fashion accessories of your choice.
To know more visit – https://anniteriani.com/
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