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ESMERÉ: Crafting Footwear Finesse. The Entrepreneurial Odyssey of Arjhelle. 

The spark of a business idea can strike an entrepreneur at any moment, and when combined with passion and drive, it becomes a powerful formula for building a remarkable brand. This is the story behind ESMERÉ, a rapidly growing footwear brand founded by Arjhelle. 

A dedicated full-time photographer, Arjhelle had her sights set on a bold entrepreneurial journey. With a vision board goal of launching a business before turning 30, she was driven to make it happen by 28. Struggling to find size 5 shoes in Dubai, Arjhelle identified a market gap, igniting the creation of ESMERÉ in October 2021.

ESMERÉ began as an online-only brand, leveraging Instagram to connect with customers across the UAE. Arjhelle expanded her reach through personal connections, even shipping products to the US. She actively engaged with the local Filipino community, participating in pop-up events to showcase her unique offerings.

Managing ESMERÉ alongside her full-time job presented significant challenges. With a demanding 9-to-6 schedule, Arjhelle had to master time management to nurture her growing business. Arjhelle’s journey exemplifies resilience and ambition. With a blend of dedication, innovation, and determination, she aims to elevate ESMERÉ into a prominent footwear brand. 

ESMERÉ was honored with the “Best E-commerce for Fashion & Apparel” award from Fearless Fab Flamingo’s 2nd Small Biz Awards 2022. The brand was also nominated for the FFF’s 3rd Annual Awards 2024, including categories such as the “Best in Creative Branding Award” and the “Young Entrepreneur Award.”

Step into style and leave imprints that fuel a trend

“I love these very comfortable and beautiful pair on my feet.” “I love the quality. Got a lot of compliments too.”  “My co-workers couldn’t believe I bought it online they said it looked like from a well-known brand.”  “Super comfy and now my favorite.”

ESMERÉ is gaining widespread popularity thanks to the flood of positive customer feedback and more. Known for its chic styling, fine craftsmanship, and top-notch materials, ESMERÉ offers a diverse range of footwear for every occasion, making it a favorite among fashion enthusiasts.

ESMERÉ, epitomizes elegance and style with its bold yet subtle footwear designs. From graceful heels to chic flats, and from sophisticated sandals to chunky platform shoes, ESMERÉ offers a diverse range of styles to suit every taste and occasion. Crafted from high-quality materials and available in a surfeit of colors, each pair of ESMERÉ footwear exudes glamour and sophistication. Whether it’s a formal event, a casual outing, or a night out with friends, ESMERÉ shoes add an element of grace and style to any ensemble, elevating the wearer’s personality with every step.

Pick from some of the hot favorites like Esmeré Cassy, Esmeré Reze, Esmeré Rosie, Esmeré Betty, Esmeré Thebe, Esmeré Bling, Esmeré Selena, Esmeré Helena, Esmeré Leticia, Esmeré Aliah and a whole lot more!   

Handcrafted with care in the Philippines, each pair reflects exquisite craftsmanship and timeless elegance. From classic silhouettes to statement designs, ESMERÉ offers a diverse range of shoes tailored to elevate any ensemble.

ESMERÉ also has ventured into fashion wear creating an elegant line of clothing that are making heads turn!

Managing challenges by being in tune with the changing fashion and customer needs

To grow brand ESMERÉ, Arjhelle is skillfully navigating Dubai’s bustling small business scene, where staying visible online is essential amid fierce competition. 

Sales fluctuate with seasonal trends and promotional events, bringing both peaks and troughs in customer demand. Dedicated to her brand however, Arjhelle tirelessly promotes ESMERÉ through various channels, positioning herself as its ambassador. She invests time and efforts in building smart collaborations with fellow small businesses and expanding her network, resulting in a loyal base of repeat customers, who have become the backbone of ESMERÉ’s success.

Looking ahead, Arjhelle dreams of ESMERÉ evolving beyond its online roots to establish physical stores. This expansion aims to fulfill customers’ desire to experience the products firsthand, especially in the shoe-buying process where fit and style are paramount. Her goal is to create a seamless omnichannel experience, allowing customers to engage with ESMERÉ both online and offline, and ensuring a comprehensive and satisfying shopping journey.

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